Play Hot, Drink hotter!
To blend traditional Saudi tea culture and the vibrant world of gaming, Rabea created the Trigger Mug—a product as much about entertainment as it is about utility.
The campaign relied heavily on storytelling and innovative media placements to make the Trigger Mug an entertainment centerpiece. By engaging influential gamers and personalities on Twitch, and creating dynamic in-game experiences, Rabea effectively inserted the brand into the fabric of gamers’ lives, making the content entertaining and essential viewing for their target audience.
The Trigger Mug campaign didn’t just deliver a brand message; it created a cultural moment that resonated globally.
Rabea Tea revolutionized the gaming world in Saudi Arabia with their groundbreaking “Trigger Mug,” merging traditional tea culture with advanced gaming ergonomics. With 67% of young Saudis being gamers and 88% of them enjoying hot tea, Rabea seized the moment to enhance gaming experiences by preventing spills and maintaining focus.
