Integrated Creative Director
After 12 years in traditional advertising and four years digital, Saadi considers himself a ‘tra-digitalist.’
Call it web development, display media, mobile applications, social media programs, transmedia or just plain advertising, Saadi’s experience encompasses strategic and creative leadership to a broad list of global clients.
His career started on Madison Avenue at McCann, in the buzzing heart of New York City, and then moved east to TBWA Dubai. His seven years in the Arabian Gulf were enriched by regular trips into top creative worlds including Cannes, Tokyo, LA, Berlin, London and Vancouver.
Always searching for a new skill, inspiration or perspective to add to his universal creative canvas, Saadi paused his career for a year to join the VFS Digital Design program. There he honed digital strategy and execution skills in order to bring his craft to the next level.
His work in all advertising mediums has garnered awards in Cannes, Clios, Lynx and NY Festivals for the respective agencies as well as marketing effectiveness for the clients. His work (or, The work he has been involved in) has been featured almost everywhere, from Adweek to direct marketing industry magazines like DIRECT, to the nearest Internet browser.